Mobile Programmatic Advertising : An Introduction

 

In the recent times the use of mobile or cell phones has grown tremendously. Almost every individual has a cell phone in his name. A recent research conducted showed that there were as many as 6.8 billion cellphones in the world not to mention the number of people in the world is approximately 7 billion. Due to the wide coverage that mobile phones have, most businesses are trying to use it as a platform to market themselves and advertise their businesses. This has thus led to the development of digital marketing which is advertising carried out via phones. However, this further developed and mobile programmatic advertising came about. This is the automated buying and selling of opportunities in the media in online platforms. This trade happens on  real time basis and therefore the prospective buyer and seller are able to interact and make the deal.

 

Mobile phones are very vital in our lives. They have played a major role of substituting the olden traditional methods of mobile programmatic advertising with the more modern ones such as mobile websites and mobile applications. There are some benefits that come about with mobile programmatic advertising for example it has the ability to advertise over other applications. For example if it is a game, you will most likely see a video preview first before the game launches. Thus is one of the benefits of mobile programmatic advertising, this means that everyone in the world who will download that particular game and others where you have placed your advertisement will view it and that increases your chances of getting a client from that. Mobile programmatic advertising is also advantageous in that it gives you the details about your customers and thus is good because you will be able to tailor your product or service to suit their needs so that they can buy it.

 

Do you know what is programmatic advertising? Another benefit that comes with it is the ability to reach a far much greater audience, this is due to the high number of people who own cell phones. With mobile programmatic advertising, you are able to set apart the adverts so that you can customize each of them to a certain customer target. Mobile programmatic advertising is also beneficial in that it is quite transparent in terms of the costs incurred, you are able to track them down and this  allows you to maintain checks and balances. Money is spent directly on stock and not other secondary items.